Shopping, for the fashionable
when in London, meant a visit to either the Royal Exchange or the New Exchange.
The Royal Exchange was built in 1567 by Thomas Gresham, and officially opened
on 23 January 1571 by Elizabeth I, who allowed the building its royal
title. The New Exchange was built by Sir
Robert Cecil, and was opened by James I on 11 April 1609. The shops of both
included many that catered for fashion requirements of the elite.
Hollar. The Royal Exchange |
The Royal Exchange was
colonnaded, with around 120 shops on the ground and first floors, they surrounded
an open courtyard, as can be seen in the engraving by Hollar. The original
Royal Exchange burnt down in the 1666 Great Fire of London, though it was
immediately rebuilt, Pepys records going to see the first stone laid on 23
October 1667. (Saunders, 1997) The New Exchange was
built as competition for the Royal, and was situated on the Strand, outside the
walls of the City of London. It was very similar in style to the Royal and had
about one hundred shops. On visiting London Grand Duke Cosmo of Tuscany wrote
of the New Exchange. “It contains two long and double galleries, one above the
other, in which are distributed in several rows great numbers of very rich
shops of drapers and mercers filled with goods of every kind, and with
manufactures of the most beautiful description. These are for the most part
under the care of well-dressed women, who are busily employed in work, although
many are served by young men called apprentices.” (Cosimo III Grand Duke, 1823)
The shops were quite small, and
similar to those that can be seen in Abraham Bosse's engraving of the Parisian equivalent,
the Palais Royale (below). Here are three shops side by side, on the left a book shop,
in the centre a shop selling fans and gloves, and on the right a shop selling
rebatos, bands and cuffs.
Bosse 1636 Gallerie du Palais |
The range of goods that could be
bought was extensive. Pepys often records shopping at the exchanges. At the New
on 10th April 1663 “There laid out 10s. upon pendents and
painted leather gloves, very pretty and all the mode.” 20th December
1665 at the Royal “laying out a little money there for two pair of thread
stockings, cost 8s.” He also bought prints, plays and books at the
Exchanges. In 1663 Pepys looked for some lace at the Royal but instead bought
from “the great laceman in Cheapside, and bought one cost me 4l. more by
20s. than I intended, but when I came to see them I was resolved to buy
one worth wearing with credit, and so to the New Exchange, and there put it to
making,” which indicates that he could have stuff made up at the Exchanges. The
household accounts of the Earl and Countess of Bath indicate that they also
shopped at the exchanges. In 1646, as the first part of the English Civil War
was coming to an end the accounts record “to Mr Bayles in the New Exchange for
gloves 18s”, and later the same year, “for handkerchief, band and cuffs welted
in the Old [Royal] Exchange 12s” (Gray, 1996)
References
Cosimo III Grand Duke, 1823. Travels of Cosimo III,
Grand Duke of Tuscany, through England during the reign of Charles II (1669). Monthly
Review, Issue Jan, pp. 33-43.
Gray, T.,
1996. Devon Household Accounts 1627-59. Part 2. Exeter: Devon and
Cornwall Record Society, new series, vol. 39, 267.
Saunders, A.,
1997. The Royal Exchange. London: London Topographical Society.